INVESTING

• We manage investment accounts (portfolio management), or, at the client's request, strictly provide consultative investment advice, for clients who manage their own accounts. We also act as investment consultants to monitor and evaluate client accounts held at multiple brokers (held-away assets).

• We have developed a disciplined approach to asset allocation, cost control, diversification, and rebalancing that adds value and reduces risk. When we make recommendations, it's because there's a sound theoretical and practical foundation for the changes.

• Our managed accounts are globally diversified and comprised of many different asset classes with different characteristics of return, risk, and correlation to each other. Our accounts are proactively managed but we do not try to time the market – steady wins the race.

• Our portfolio management fee is based on a percentage of the assets under management, and our fee for consulting advice is based on a per-project fee or monthly retainer.

• Our consulting advice for clients’ held-away assets, includes an evaluation of the brokers’ performance numbers, a rigorous comparison of actual behavior with the brokers’ projections and promises, and ensuring a lack of duplication of investments and/or strategies among the various brokers.

• We do not act as brokers, dealers or underwriters and do not derive any income from broker trading commissions. We do not have legal custody of our client's assets. Instead, we are given the limited discretion to trade our client's accounts, receive duplicate statements, invoice client accounts for our fees and make cash distributions directly to our clients at their request. Charles Schwab & Co., Inc. has been selected as Cela Advisors' primary custodian.